Personalised Marketing

Odeon ‘cinema in Europe’ to launch consumer chatbot

(c)iStock/Amanda Lewis

We all know by now apps on the upswing and the range of customers can interact with brands via chatbots is growing by the day.

Consumers may have their complaints managed, find out opening times, order a pizza and reserve an appointment via chatbot far – but what about booking cinema tickets?

This is the goal Odeon is currently trying to reach with its Facebook Messenger chatbot, developed by technology company Gruvi that is social.

According to Odeon, this is the “first major entertainment company to utilize such innovative technology in this manner”.

Odeon clients can simply pop onto the brand’s Facebook webpage and click ‘Message’ to begin the chatbot. They asked for their location or what film they’re thinking about seeing and also the chatbots finds out times and dates, allowing people to book films throughout the chatbot.

We’re very excited to be the first theater series in Europe to provide our guests this type of advanced servic

Queues may well eventually become something of the past in cinemas, which get very crowded about major blockbuster releases like the forthcomingRogue One: A Star Wars Story.

Online bookings will become more simplified friendly compared to booking via a site as people are utilized to using interfaces on a daily basis.

In 2015 Gruvi started collaborating with the ODEON cinema series in the UKto promote the films screening in their cinemasthrough a string of social tools. The two companies are working together to further improve the customers’ experiences by creating solutions for example chatbots, and involvement.

Based on Peter Waugh, head of electronic and CRM in ODEON Cinemas: “We are very excited to be the first cinema series in Europe to provide our guests this type of innovative service.

“With just one billion users globally, Messenger is the best place to provide ODEON assistance. We are always looking for new ways to give our guests a better support — and also the chatbot will enable us to answer a huge array of questions and provide a great deal of advice, while also enabling our guest service teams to concentrate on supplying more bespoke aid to other guests,” he explained.

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