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How many branded apps does your brand maintain? What's the "real estate" value of those apps? Unlike bricks and mortar,...

(c)iStock/Amanda LewisWe all know by now apps on the upswing and the range of customers can interact with brands via...

It was perhaps inevitable that after shelling out a monumental $ 19 billion in 2014 for it which Facebook would...

(c)iStock.com/ChunumunuThe amount of advertising executives who understand the value of keeping pace with consumer levels of engagement that is mobile...

(c)iStock.com/trumzzContent it's the mantra. However focusing on quality over quantity should be the defining factor, according to a study published...

Conventional wisdom states that if the content around an advertisement is excellent quality, then the efficacy of the ad is...

Picture charge: LobsterCast your head way back. A time when entrepreneurs would assume a whole selection of collective traits based...

When it comes to shopping online and sharing information, New research from Epiphany has delved into the attitudes of various...

As 2017 comes to an end, it is time for people involved in the advertising industry to look ahead to...

Social networking has never been a fast fix. Marketers are constantly contested in their purposes when using marketing methods or...