Sunday, May 26, 2024
Case Studies

Software startup takes aim


A case study is loved by all entrepreneurs, it’s a fact. Why? Because there’s no more powerful means of getting the word of a brand over .

This is the simple reason influencer advertising and customer reviews are actually taking off these days, but there’s no denying the ability of a fantastic traditional case study.

1 new tool on the market to help brands and businesses construct client and client stories is, a new cloud computer software product and support service established just this week.

How does this function?

The software provides templates for case studies in addition to a service for users to access a pool of authors and movie content producers who will produce the content. Clients can pass on the procedure to the program, which may generate a case study from interview stage to the finished product.

It also contains iOS and Android programs, and a portal where users may manage and publish case studies, which makes them public or private at will.

Users may output to PowerPoint and Word, in addition to tagging public facing content by country, sector and support, including filters, hashtag search capabilities and sharing buttons that are social.

‘Lack of time’

The company intends to capitalise on the lack of time and source some businesses suffer from, meaning that they can’t always produce the best quality – or any – case studies. Its creator Sarah Dillingham, who worked for more than two decades at the City and central government, said she’d heard from many “frustrated” marketers grief over the lack of good quality case studies, which prompted her to start up the enterprise.

“I wanted to come up with a global online service that ultimately simplifies this process making it much easier and quicker for companies to create, manage and publish their client success stories in order that they can get on with fulfilling other key business goals,” she explained.

Before this year the stage was trialled and now has over 50 clients on board. It’srecently secured initial seed funding from an angel investor and is currently expanding across the world.

What do you consider case studies – do you use them, or is it hard to find the time?