In regards to marketing technology, ‘shopper tech’ has traditionally been focused on speeding up transactions that were actual and easing. Yet research indicates that the service market has evolved, together with shoppers demanding trades in not just and experiences goods.
According to study from complete brand experience agency Momentum Worldwide and its own marketing design consultancy ChaseDesign, shopper technology is an extension of their store experience, but the essence of the shopper journey. 78% of shoppers expressed an expectation that shopper technology be available to them, while 54 percent claimed to have developed an actual reliance.
With 77 percent of shoppers asserting that shopper technologies impact their likelihood to shop for a particular brand or in a store that is particular, it’s essential that entrepreneurs implement the needs of today shoppers.
The legacy of price-driven digital shopper tools of the recession resonates: 78 percent of shoppers that are modern referenced price saving while 60% mentioned access to promotions and deals.
Time is precious
But seriously, the biggest advantage was time-saving. In a world where empowered shoppers have access to low rates and deals, brands and retailers have to begin offering their shoppers value that transcends price. From elements to gamification, implementing wider trends that are digital allows us to shift from financial to emotional transactions.
More than half (53%) of shoppers are likely to utilize a cell shopping program before they enter a store, while an additional 32% are most likely to utilize them for online shopping. If shoppers are using their mobiles in-store, 83 percent of shoppers are doing so to conduct cost comparison.
Despite retailers’ efforts, there is a disconnect between bodily and cellular experiences: better integration is necessary.
This implies a shift away from trade platforms (because shoppers are comparing prices and obtaining deals currently) and delivery of persuasive, tumultuous and value-driven experiences that complement the in-store expertise in meaningful ways.
Use differs by genre
When asked what categories shoppers are most likely to use technology to help their purchasing decision, attire (79%), consumer electronics (72 percent), and entertainment (64 percent) came top. That is no surprise given the investment or period of thought.
The leak of personal information or hacks is an issue to 85 percent of shoppers, along with identity theft
However, for retailers and brands, the onus is firmly on them to start creating new experiences in classes that are new. When asked what kind shoppers want to find out more shopper technology incorporated into, the majority (50%) favoured grocery store. We have been handed a remit to deliver compelling and engaging experiences retailers have the opportunity to steal.
At post-shop, in-store and home shoppers now are expressing a need for digitally-driven adventures. Lively screens in-store (70%) and intelligent appliances that keep you updated and purchase extra supplies (67 percent) were the leading technology that shoppers expressed a keen interest in utilizing.
But shoppers are actively demanding more from their encounter.
Beacons and AR: Hot areas
AR-assisted decision-making (56%) and in-store beacons (54%) were also of interest. For retailers and manufacturers, this presents an integral validation to execute these technology infrastructures, where a variety of purposeful and immersive experiences can then be conducted and elegant to integrate digital experiences into the in-store environment.
Amidst all this tech, shoppers are becoming increasingly savvy when it comes to safety data and the value their personal information has in the market of goods and services. Giving a title or a merchant an email address is currently.
Yet sensitive information remains sacred for many shoppers — while 14 percent would offer family information, only 49% would provide their phone number. Retailers and brands need to improve at assuring shoppers their information is safe: the flow of personal data or hacks is a concern to 85 percent of shoppers, along with identity theft (74 percent) and the passing of private information (65%).
The truth is that half of shoppers say a firm desire to be in the know about shopper technologies reveals a desire and want that presents a massive chance for entrepreneurs — and this opportunity should deliver more than transactions.
But — and here’s the critical piece — retailers and brands need to find this offering right.
And that’s an exciting challenge.
