Over a third of customers are planning to use their ‘right to be forgotten’ if GDPR comes into effect, based on research from media bureau the7stars.
In a survey of over 1,000 UK consumers, 34% said that currently wish to use their new powers to ensure that their personal data is not used by businesses . The study demonstrated that queries over privacy and data protection are weighing on consumers’ mind.
Only 19 percent of those surveyed were convinced that their personal data was used in the “best possible way. GDPR had prompted 58 percent of respondents to question the quantity of data businesses currently hold.
Despite concerns over the ways that firms are utilizing data generated by their activity, the research proves that there is still a massive degree of guilt among customers. 27% stated that they had a fantastic understanding of they will be affected by GDPR as it comes into effect.
75% believed that it was the job of the authorities to make clear what GDPR is, particularly with respondents aged over 65 (88 percent).
The regulations are viewed with 58% saying they’re a positive development. The regulations might be good news for brands too, with 32% of respondents they would trust brands more after May 25th using their data.
“With ‘Implementation Day’ currently less than 100 days away, time is running out fast for manufacturers, advertisers and entrepreneurs to obtain their data ducks in a row,” Frances Revel of the7stars said.
“Given the importance of information to company operations, the fact that more than a third of people are searching to exercise their right to be forgotten represents a true threat that cannot be ignored.
“However, there’s still time for brands and Government to come together to tackle customer issues around data privacy and protection thoughts, and the brands who get this right stand to get the most.”