Wednesday, July 24, 2024
Search Marketing

What Google’s Forthcoming search Upgrade means for marketers

By January 2017, Google is set to perform its update to its search algorithm that is mobile.

The Google Interstitials mobile penalty is the next element to Google’s ‘cellular- friendly’ upgrade and is set to penalise webpages on websites that display conducive interstitials, such as popups, that block content and impede the user experience.

With over half of all searches coming from devices that are cellular, it comes as no surprise that Google prioritises search and wishes to make the experience more accessible for consumers.

Even though it can seem like Google has given ample warning to get ready for the update, it also declared there would be no official testing tool for webmasters or SEOs .

This is a choice that may have a harmful impact on many companies whose success relies in their positioning within search rankings.

The lack of a testing instrument has left most with 78 percent of SEO professionals arguing that Google should be developing a tool that permits them to identify if their sites will pass or fail the newest upgrade.


In Spring 2015 the industry experienced the brunt of this first variant of Google’s ‘mobile-friendly’ update which was referred to as Mobilegeddonby SEO professionals.

The change has been so important that most found themselves abandoned in the base of the SERPs (search engine results pages) after failing to meet Google’s new standards.

Websites designed with little font sizes and buttons which were near together, caused many companies as their sites were deemed uncomfortable to the mobile experience to lose their positions.

Advertisers ought to be Looking for interstitials that make their articles less accessible to a user

After this upgrade, entrepreneurs are left feeling apprehensive about this algorithm will impact the success of the campaigns.

Google’s intention would be not to interfere with the industry but to improve the user experience although, many are not satisfied with the changes which come with the Interstitial update.

Their strategy is not just to direct customers to more informative outcomes, but to direct them to results for them, including diminishing threats for their experience such as annoying popups.

Improving websites with a focus on the user experience in your mind, is not always a bad thing inside the industry. A website that’s beneficial for the consumer experience and one with interstitials that are intrusive may promote a stream of traffic to the website of a business.

As essentially Google will deems it a reliable website for the user and put over the SERPs.

What exactly counts as a intrusive interstitial?

Google has been slightly vague about which they count as an interstitial. With no instrument it is difficult to know whether interstitials are intrusive enough to activate a punishment.

The main problem here is for entrepreneurs, and for marketers with a scarcity of SEO understanding who may not fully understand the depth of this new update.

Interstitials, for example pop up boxes, have been utilized as an marketing tool to drive conversions within campaigns for many years now and for their sites that they provide essential ad revenue for many publishers.

However, so as to avoid losing their place in Google’s search 24, sites will begin taking their featured down interstitials. This means without using pop ups marketers will need to start thinking of new strategies to gain focus.

In order to prevent their web page marketers will need to be looking for certain interstitials that may create content less accessible to a user.

Including, pop ups that cover the principal content of your pages, both again when they’re scrolling through this page and when a user visits that page.

Nevertheless, not all of interstitials are poor and entrepreneurs must be aware. As they are, for instance obligation interstitials such as age and cookie verification pop ups must be left.

How entrepreneurs can prepare without a tool?

There is no pressure, although marketers should be looking for interstitials that produce their content accessible to an individual.

For marketers with websites, so as to avoid suffering falling from the serps, they ought to start experimentation with various methods for designing web pages with advertisements that are attractive to customers and spending the upcoming few months eliminating intrusive interstitials.

Content needs to be placed and these formed pages must be tested on desktop and mobile devices to make sure they look good with no interstitials.

There is no doubt the update won’t be the last of Google’s ‘cellular- friendly’ upgrades as they keep working on enhancing the mobile user experience.

Marketers need to begin without drawing attention away from the main content on their own screen, tailoring campaigns that enhance the mobile experience.